TIKTOK FUSSBALL SUMMIT 2026the challenge
for the 2026 world cup, tiktok is bringing 180 creators to cologne to talk football, community and platform culture.
but how do you not only get into the minds of germany’s biggest football creators, but also into their feeds?
the work
by creating a world that is way more than just a photo set:
an emotional journey back to your childhood living room.
from a giant goleo and the teamgeist ball to original stadium cups from the 2006 world cup and a panini sticker album,
the cozy living room became the football summit’s secret highlight and the recurring visual across the channels of germany’s biggest football creators.
concept, creative direction,
set design, creative production
client: tiktok deutschland
photography: niko klinkhammer
gaffer: sven heim
