WE BALL
CREATIVE DIRECTION

the challenge

while the next running club is popping up on every corner, there is still no sustainable community that lives and celebrates football culture on a broad scale.

the work

together with close friend and fellow creative marco michalzik,
the initial ‘we ball’ event was transformed into a series of disruptive football experiences across the country.
from urban flagship event with fifa street vibes to ‘trophy tour’ across three german stops for the dfb, women’s dfb, and
ucl finals, the series connected communities, creatives, and fans.
with football culture and community at its core.


see results here

creative concept and direction, event production, content lead

w/ marco michalzik
photography: niko klinkhammer, adrian ahmeti, semi djebbi
video: tim bungart, jonas hackenjos
support: furkan göktekin