ADIDAS
F50 VS PREDATORthe challenge
two iconic silhouettes. one rule: choose one.
for the “F50 vs PREDATOR” campaign, both boots
had to merge in one narrative — combining their
distinct characteristics in a unique story.
the work
one relatable setup: the usual restaurant dilemma. you’re hungry, open the menu — but then you have to choose.
we turned that moment of indecision into a clash of the two iconic boots, transforming restaurant & kitchen into the pitch.
see results here
production: @sportklub___ / @easypeasy
assistant producer: @dadash.eu
concept: @braunibaer
creative direction: @braunibaer / @easypeasy
director: @dirbytim
dop: @clemens.florack
gaffer: @jasperclaussen
sound: @elianbeak
set runner: @ffelixbungart
styling: @fffurky / @cestgasmi
photography: @semidje
behind-the-scenes: @hayri.uestuen
ideation, concept, creative direction
