freelance concept & creative direction

as a freelance creative & sports enthusiast
with 7+ years of experience, i advise and consult
brands and agencies with creative solutions within
the sports landscape. from idea to execution.

i strongly believe that sports is one of the most powerful forces of our time. but sports doesn’t exist in isolation.
it intersects with art, culture, fashion and music,
shaping a vibrant, ever-evolving creative landscape
and unexplored potential for stakeholders.

turning energy, zeitgeist and identity into ideas and experiences that create relevance & new perspectives.

for fans. for brands. for athletes.