ADIDAS
FABI REESEthe challenge
when fabian reese signed with adidas in 2024, it was pretty clear the announcement had huge creative potential. because fabi isn’t just a player — he’s one of germany’s most unique personalities on and off the pitch.
but how do you capture that character in one idea?
the work
by skipping forced storylines and focusing on what makes fabi so special. selling clothes at the flea market? doing good for berlin? giving his all on the pitch?
celebrating with fans? “normal, oder?”
the narrative spotlights what’s normal for him,
yet far from the norm in football.
see results here
client: adidas germany
creative direction: marco michalzik
director: tim bungart
dop: clemens florack
styling: brian gallo
hair and makeup: annika jeck
photography, bts video, copywriting
