NIKE ELITE SUMMIT 2026the challenge
once a year, nike brings together germany’s top youth football talents for its annual elite summit. this year’s edition in berlin combined product testing, workshops and talks with an editorial shoot that put the rising stars in front of the camera.
the work
under the creative narrative ‘look of football’, developed by marco michalzik, the art direction had to bring the creative vision to life through posing, set design and a distinctive look and feel, creating content for the young talents as well as j. brandt and b. schulze-solano.
see results here:
art direction
client: nike
agency: sportklub
production: marco michalzik
dop: tim bungart
photography: niclas lenhard
