NIKE ELITE SUMMIT 2026the challenge
few players live and breathe vintage jerseys like christoph kramer. after his career, he teamed up with his management fiveaside to launch a new venture: kitts — a platform and community for football nostalgia and vintage jersey culture.
but how do you launch a new brand and spark real emotion within the vintage community?
the work
by living and understanding football & vintage culture.
with a unique launch aesthetic including video, photo
and one culture-driven narrative starring chris in his
unique vintage office. fueled by humor, nostalgia,
creative easter eggs & familiar faces —
turning his passion into real community hype.
see official retirement clip here:
art direction
client: nike
agency: sportklub
production: marco michalzik
dop: tim bungart
production: mateusz antczak
photography: lukas mengeler
