LUKAS PODOLSKI RETIREMENT the challenge
few footballers have had a career as remarkable as lukas podolski. from kobe to istanbul, munich to cologne and milan to london, his journey has been shaped by many cultures, influences and unforgettable sporting moments. but how do you capture all these cultures, stories and his special character in a retirement clip worthy of his career?
the work
by leaving goals, highlights and tear-jerking nostalgia behind and telling a story true to lukas and his character instead.
set in his own little kiosk, filled with easter eggs and memories from his career, from turkish çay to a japanese lucky cat, “so, feierabend” follows lukas as he decides to close up his kiosk and call it a day. and career. dry. honest. unmistakably lukas.
see official retirement clip here:
concept, creative direction, creative production
client: lukas podolski
dop: patryk tatarczuch
production: mateusz antczak
photography: lukas mengeler
