LUKAS PODOLKSI
FOR TIKTOKthe challenge
tiktok faces an ongoing challenge in public perception, particularly around teen safety and protection on the app. both topics require continuous communication to build trust and provide guidance for young people and their parents. but how do you reach parents and their teenager kids in the most natural and credible way?
the work
by bringing a dry but highly relevant topic to life through the right story and execution, starring lukas podolski, as one of germany’s most beloved footballers and a father of two. because clear rules and guidelines matter not only on the football pitch, but also on tiktok. through an integrated campaign across tv, out of home, social media and radio,
poldi made teen safety accessible and relatable.
partnership management, creative consulting
client: tiktok deutschland / lukas podolski
w/ lukas mengeler & nenad miljkovic
