DERBYSTAR
DFB POKALFINALEthe challenge
as official dfb partner, derbystar provides the match ball for every round of the dfb-pokal, including the final in berlin. yet in communication and public perception, the ball remains a productdriven element with little emotion or storytelling. but what if its launch broke with convention and took an entirely new approach?
the work
instead of traditional product communication, highlights from the previous dfb cup season or emotionless product shots, we told a relatable and emotional story from the pov of a fan preparing for the biggest day of his life and searching for the perfect golden ring... well, or rather, ball.
see official launch here:
concept, creative direction, creative production
client: derbystar
agency: sportklub w/ marco michalzik
directing dop: darius büsch
bts photography: adrian ahmeti
