LIDL
HANDBALLthe challenge
in 2016 lidl became the “official fresh food partner” of dhb. what began as logo placement has grown into the most successful and long-lasting sponsorship activation in handball — creating real value by turning the brand into the fans favorite partner.
the work
for over five years, i’m creatively guiding the brand across its handball partnerships, with strategy, concept and digital activations conceived and executed end-to-end.
from creator campaigns and longform youtube formats to player content and overarching storytelling, the results
and reach speak for themselves — cementing lidl as
the #1 partner of handball.
see results here
concept, creative strategy & direction, creative production
client: lidl deutschland
agency: do it!
production: flutlicht film
