F/FECTED
CREATIVE DIRECTIONthe challenge
as one of germany’s hottest fashion brands, F/FECTED marks the next evolution after the streetwear brand hype, captivating an exclusive community of fashion lovers from loredana to vinícius júnior. for the brand’s largest collection, i was in charge of creative concept & direction.
the work
in close collaboration with the brand’s founder, a distinctive story & look was created for the collection. from set design and video concept to creative execution, new standards were set to elevate the brand through storytelling, production and quality.
see results here
concept, creative strategy, creative direction, creative production
client: f/fected w/ philipp dao
directing dop: darius buesch
photography: semi djebbi
styling: valeria onidovna
gaffer: roman spira
